“The need for speed.”

To deliver on our promise of growth acceleration through innovation, we have to be faster than a normal time span in which innovation takes place. The reason we can do this, is the following:

• focus: we only handle five to six projects per period.
• we are small and agile.
• we already have 3200 ideas/products on the shelve which we can, sometimes, inject in the process.
• per project we build a venture team consisting out of the best specialists in the field
• our trade marketed innovation bounce strategy©